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辣木种植、深加工及市场运营项目 Horseradish Tree Planting, Deep-processing and Market Operation Project
发布时间:2016-07-07 15:27:00   来源:本站   作者:   点击:522次

Name

辣木种植、深加工及市场运营项目
Horseradish Tree Planting, Deep-processing and Market Operation Project

Industry Involved

Modern Plateau Characteristic Agriculture

Site

Yuanmou County and Yongren County of Chuxiong Prefecture in Jinshajiang basin are selected as demonstration planting bases of horseradish tree; and Zhuangdian Medicine Park in Chuxiong Economic Development Zone is selected as deep-processing base.

Description

Horseradish tree is photophilous and tolerance to long-term drought. The best temperature for this species is 25~35 ºC. There are low temperature river valleys in different areas in Chuxiong Prefecture with abundant heat so that it is very suitable for planting and growth of horseradish tree. In the view of high nutritive value of horseradish tree, and fast growth of horseradish tree industry in China and on the background that the party committee and government of Chuxiong Prefecture strongly support development of horseradish tree industry, the horseradish tree planting, deep-processing and market operation project has bright prospects and considerable profitability.

Content

Scheme: this project will produce horseradish tree products of 38,000t, including horseradish tree power of 6,000t, horseradish tree rice of 15,000t, horseradish tree noodle of 15,000t, horseradish tree tea of 1,500t and horseradish tree oil of 500t.

Content: the demonstration horseradish tree planting base is 10000 mu, the deep-processing base is 150 mu and the total building area is 87,150 m2.

Construction duration: 2 years.

Supporting Conditions

Property of the site:

Demonstration horseradish tree planting base: typical dry and warm wet climate in the plateau valleys which is very suitable for planting and growth of horseradish tree

Deep-processing base: with sufficient supply of land, and abundant and cheap production resources

Advantages:

Climate advantage: Jinshajiang basin in Yunnan Province is very suitable for growth of horseradish tree.

Location and transportation advantages: Chuxiong is known as "throat of western Yunnan" and it is accessible easily.

Raw material advantage: Yunnan dominates horseradish tree planting in China.

Industrial development advantage: the condition for development of horseradish tree in Chuxiong Prefecture is improved gradually and the development orientation and model becomes clearer.

Policy advantage: Chuxiong Prefecture takes horseradish tree industry as a key industry in development of future agricultural biotechnological industry, forestry and science and technology sector.

Investment Estimate and Fund Raising

Investment estimate: RMB 322.04 million

Fund raising: self raising by enterprise, bank loans and policy support

Preferential Policies Applicable

National industry development supporting policy: under the background of powerfully supporting "agriculture, farmer and rural area", Chinese government has issued several policies of supporting agriculture and benefiting farmers. In 2014, the project fund for supporting agriculture was RMB 1800 million, in which ratio of the fund for supporting ecological agriculture was increasing. To fulfill the requirement of the central government, National Development and Reform Commission, Ministry of Finance, Ministry of Agriculture, Ministry of Science and Technology, State Poverty Relief Office, and State Agriculture Comprehensive Development Office have enhanced support to agriculture based on previous strengthening support to agriculture for ten consecutive years.

Preferential policies in Chuxiong Prefecture: for investment projects which powerfully drive economic growth, have high technological content and contribute much to tax, "one policy for one enterprise, one consideration for one matter and special methods for special cases" will be applied and special preferential policies will be implemented for specific enterprises.

Market Prediction (Analysis)

Horseradish tree products are new kind of conventional food. Nowadays, people pay much attention to food quality, but the horseradish tree products produced by the project will add no supply pressure on market. Therefore, sales of products will not be a problem so long as the products are well positioned and promoted.

Product positioning: product image: pollution-free, organic and healthy; brand logo design; highlighting of product packaging; different product specification

Marketing strategy: divided into price, channel and promotion strategies

Profit Model and Preliminary Benefit Analysis

Since the 5th year (including 2 years of construction period), the operating profit and net profit of this project are RMB 287.07 million and RMB 186.60 million respectively each year. The payback period is 8 years.

Risk Analysis

Risks are from market, operation and capital. Such risks, although inevitable, can be kept under control as long as proper measures are taken.

Cooperation Pattern

Sole proprietorship

Contact Information

Contact Unit:  Investment Promotion Bureau of Chuxiong Prefecture

Contact Person: Zhou Xuezhong

Tel.: 13987801159

E-mail: 564465589@qq.com

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