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丽江玉龙得一国际生态健康休闲总部Construction of Deyi International Ecohealth & Leisure Headquarters
发布时间:2017-07-12 16:00:53   来源:本站   作者:   点击:215次

Project Name

丽江玉龙得一国际生态健康休闲总部建设项目
Construction of Deyi International Ecohealth & Leisure Headquarters in Yulong, Lijiang

Industry Involved

Tourism and Culture Industry, Great Health Industry

Site

Nankou Industrial Park, Yulong County, Lijiang City

Project Overview

Supported by mining, exhibition and inheritance of TCM culture of Lijiang and Dongba health preserving medicines of Naxi people, this project is intended to focus on interpretation and experience of health preserving culture of multiple ethnic groups in Lijiang and take international exchange of national great health culture as the vision. An international ecohealth & leisure headquarters integrating such industries as culture, tourism, agriculture, health, creativity,  sojourn and information will finally be built.

Content

Construction scale: The following facilities are planned to be provided: exhibition hall of Dongba Culture of Naxi people, farming experience area, characteristic ethnic catering area, holiday nursing home, Dongba medicine R&D center, plum-themed health apartment, etc.

Construction duration: 5 years

Land area: 700 mu

Supporting Conditions

Traffic location: The proposed project site, located in Nankou Industrial Park, Yulong County, Lijiang City, is 6 km away from downtown Lijiang, just several hundred meters away from Lijiang Railway Station, and a dozen kilometers away from Lijiang Sanyi Airport.

Infrastructure: There are not any polluting industrial projects around the proposed construction site. Complete supporting facilities of water, electricity, roads, etc. are provided.

Cooperation basis: Lijiang Deyi Group, with development advantages in agricultural products with plateau characteristics, is an enterprise mainly engaged in Lijiang agricultural products with plateau characteristics such as characteristic fruits, kidney bean, wild edible mushrooms and Chinese herbal medicines. It has completed the construction of a 82,866 mu contractual green plum plantation base and planted 130,000 mu kidney bean crops (German BCS and Japanese JAS organic food certifications have been obtained). In the company, there is a plumb orchard of over 100 mu which contains more than 300 varieties of plumb at home and abroad.

Completed development: RMB 122.5 million has been invested for Phase I of this project. Overall planning and design is under comparison and optimization. Relevant land procedures are being handled and environmental impact assessment is being implemented.

Investment Estimate and Fund Raising

Investment estimate: RMB 2 billion

Fund raising: bank loans and self-raising by enterprise

Preferential Policies Applicable

Preferential policies relating to Western Development will be followed.

According to project investment and construction, provincial, municipal and county-level preferential policies concerning investment promotion can be applied for.

With regard to land use of major industrial project in conformity with regional investment orientation, the preferential policy of “one consideration for one matter” will be implemented according to such indicators as recognition of investment enterprise, investment scale and intensity, construction speed, employment promotion and tax contribution.

Market Prediction (Analysis)

The amount of tourist visiting Lijiang reached 35 million person-times in 2016. Characteristic health & leisure industry of Lijiang has bright prospects.

Profit Model and Preliminary Benefit Analysis

Total project revenue (10 years): RMB 7 billion, including the following:

RMB 1.5 billion from health services; RMB 1.5 billion from tourism commerce

RMB 1 billion from the 3D plateau agricultural sales platform

RMB 1 billion from tourism real estate projects

RMB 500 million from property sales and operation

RMB 500 million from entrusted operation

RMB 500 million from property management

RMB 500 million from high-end membership programs

Risk Analysis

Development and operation risks: This project is at the conceptual design stage. Technical problems result in some defects in the theme, planning or layout of the project, affecting its market competitiveness and business continuity

Market environment risks: There is quite a long time for tourism projects from market analysis at the beginning to entry into the market after completion. Potential risks may be brought by changes in the stage of market competition and requirements of tourists

Cooperation Pattern

Joint venture, cooperation, equity participation, etc.

Contact Information

Contact Unit: Lijiang Deyi Group

Contact Person: Deng Qianyun

Tel: 0888-5103445; 13987046240

Fax: 0888-5103445

E-mail: 394125291@qq.com

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