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怒江兰坪古盐都健康养生旅游小镇 Health Preserving Tourism Town in the Ancient Salt Capital in Lanping, Nujiang
发布时间:2017-07-12 16:01:30   来源:本站   作者:   点击:93次

Project Name

怒江兰坪古盐都健康养生旅游小镇
Health Preserving Tourism Town in the Ancient Salt Capital in Lanping, Nujiang

Industry Involved

Tourism Culture Industry

Site

Lajing Town, Lanping County, Nujiang Prefecture

Project Overview

This project plans to rely on the salt culture and ancient buildings of Lajing Town, and use the brand of “Ancient Salt Capital, Peach Salt” to build this place into a tourist resort integrating health preserving, ecological experience, cultural tourism, and urban relaxation, also a high-end leisure & vacation zone and a comprehensive health preserving tourism community

Content

Construction content: Exhibition and experience area of traditional salt making process; exhibition area of traditional architectural art; exhibition hall of Lajing Ancient Town; reconstruction of ancient salt wells; construction and restoration of ancient stores and school; construction and restoration of salt workshops and other manual workshops; water supply & drainage, and firefighting infrastructure

Construction duration: 2 years

Land area: 150 mu

Supporting Conditions

Regional overview: Lajing Town, the former county seat of Lanping County, has always been praised as the “Spring Town” of Nujiang.

Salt culture resources: Lajing Town has a long history and unique salt-horse road culture. The exploration of “Lajing Salt” in Lajing Town of Lanping County can be traced back to Daoguang period in the Qing dynasty. This kind of salt is hard, white with peach blossom, highly penetrable, beautiful and delicious. It enjoys tremendous popularity in Yunnan and is called “Peach salt”. In addition, it is ranked first in Yunnan Province in terms of grade and production, and is sold at home and abroad. “White jade in springs and gold all around” is the authentic depiction of this ancient town in the past.

Ethnic culture resources: Five ethnic groups including Bai, Pumi, Lisu, Yi and Han nationalities live in this town which is thus a typical area inhabited by ethnic minorities and an agriculture town.

Project infrastructure: The construction site is provided with complete supporting facilities of water, electricity, roads, etc.

Completed development: Approval application of this project is underway, and the feasibility study is being prepared.

Investment Estimate and Fund Raising

Investment estimate: RMB 500 million

Fund raising: government grants, bank loans, self-raising by enterprise, foreign investment invitation and other ways of financing

Preferential Policies Applicable

Preferential policies relating to Western Development will be followed.

According to project investment and construction, provincial, municipal and district-level preferential policies concerning investment promotion can be applied for.

Market Prediction (Analysis)

After the completion, this project would widely spread the unique ancient salt-horse road culture of Lajing Town and enhance the prestige of Lanping County as a historic town and a cultural ancient town. It would also effectively promote development of local tourism and attract more tourists to Lajing. This project has enormous development potential.

Profit Model and Preliminary Benefit Analysis

Main profit points: property sales and rental, accommodation, catering, cultural experiencing, etc.

Risk Analysis

Natural and environmental risks: Uncertainties caused by natural phenomena or laws of physics (for example, environmental pollution, deterioration of natural landscapes; natural disasters happening in the process of project construction)

Development and operation risks: This project is at the conceptual design stage. Technical problems result in some defects in the theme, planning or layout of the project, affecting its market competitiveness and business continuity

Market environment risks: There is quite a long time for tourism projects from market analysis at the beginning to entry into the market after completion. Potential risks may be brought by changes in the stage of market competition and requirements of tourists

Cooperation Pattern

Sole proprietorship, joint venture, PPP, etc.

Contact Information

Contact Unit: Development Reform & Economic and Trade Informatization Bureau of Lanping County

Contact Person: Zhang Ruipeng

Tel.: 0886-3211070

Fax: 0886-3212455

E-mail: 178805576@qq.com

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