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糯扎渡国际生态旅游度假区项目 Nuozhadu International Ecotourism Resort
发布时间:2017-07-12 16:20:22   来源:本站   作者:   点击:110次

Name

糯扎渡国际生态旅游度假区项目
Nuozhadu International Ecotourism Resort

Industry Involved

Great health and tourism

Site

The planning area of this project covers Lancang River Basin in Pu'er City, Simaogang Town of Simao District to the southeast, Ankang Va Ethnic Township of Lancang County to the west, Zhentai Town of Zhenyuan County to the north and Shun'an Village of Ninger County to the east.

Description

The planned spatial structure of this project is "one center, two axes and four areas". Nuozhadu Ecological Gorge and Lake Tourism Area, Nuozhadu Ecological and Scientific Tourism Area, Nandeba Jinggang Health Tourism Area and Zhentai Garden Leisure Tourism Area are going to be established. Through construction of this project, with its brand "Nuozhadu", Nuozhadu Ecotourism Resort will become a world-class tourist destination that is ecological, individual and special, based on experience of natural ecology, focusing on leisure and folk custom experience, supplemented by scientific investigation & exploration and sports competition, and having international influence, competitiveness and sustainable development.

Content

Construction scale: Key construction projects include the greenway along the tributary of Lancang River and the aquatic tourist line, "Nuozhadu Impression" scenic byway of Nuozhadu Provincial Nature Reserve, Lancang River aquatic tourist line, ANIM Yeai Village, Nuozhadu Central Town, Simaogang International Aquatic Sports Base, Nandeba International Health Preservation Complex, Nuozhadu Provincial Nature Reserve and Zhentai Colorful Garden Leisure Tribe.

Construction duration: 5 years

Land area: The core development area covers about 773km2 in total

Supporting Conditions

1. Enormous varieties of resources and favorable natural and humanity conditions. Nuozhadu Tourism Resort has enormous varieties of resources that are widely distributed, subtropical plants, wild Asian elephants, hornbills and other wild animals. It is also adjacent to 2 national nature reserves, i.e. Ailao Mountain and Wuliang Mountain. 2. Excellent geographic relationship and easy access. 3. Outstanding superior resources. Natural sceneries relating to ecological environment, folk customs, hot spring and tea, as well as ethnic cultural tourism resources are abundant. There is, therefore, huge potential for tourism development. 4. Adjacency to famous scenic spots and eminent shadowing effect. Due to unique natural and geographic conditions, diversified resources are found in the area under investigation. With the feasibility analysis and the Overall Planning for Yunnan Nuozhadu Ecotourism Resort completed, this project has been included in The 13th Five-Year Plan for Tourism of Pu'er City and The 13th Five-Year Plan for Tourism Development of Simao District of Pu'er City.

Investment Estimate and Fund Raising

Investment estimate: a total investment of RMB 23,844 million, including RMB 5,544 million of front-end investment, RMB 10 billion of medium-term investment and RMB 8.3 billion of long-term investment.

Fund raising: RMB 7,144 million of self-raised funds by enterprise and RMB 16.7 million of indirect financing

Preferential Policies Applicable

Preferential policies of Pu'er City for investment promotion

Market Prediction (Analysis)

With the sustained and rapid development of tourism, China and Yunnan Province have successively introduced many policies to promote the development of tourism. The leisure economy has shown a very powerful development trend in China and the country will enter the "Great Tourism Era" integrating sightseeing, relaxation and experience. Under the guidance of tourism planning in the new era, Pu'er will receive more and more tourists. This project has favorable external market environment. It is advantageous in four aspects: enormous varieties of resources and favorable natural and humanity conditions; excellent geographic relationship; abundant natural sceneries relating to ecological environment, folk customs, hot spring and tea, as well as ethnic cultural tourism resources; and adjacency to famous scenic spots, including 2 natural nature reserves, i.e. Ailao Mountain and Wuliang Mountain and 2 provincial ones, i.e. Weiyuan River and Nuozhadu. These aspects of advantages are favorable to attract tourists. The project markets fall into international and domestic levels. At the international level, the core markets include tourism markets of Hong Kong SAR, Macao SAR and Taiwan, Southeast Asia (Thailand, Singapore, Malaysia, etc.) and Northeast Asia (Japan and Korea); the expansion markets are European, American and Oceanian markets, mainly including the United States, the United Kingdom, Germany, France, Italy, Australia, etc.; and the opportunity markets are the markets of the rest of the world. At the domestic level, the core markets include Southwest China (Yunnan, Guizhou, Sichuan, Chongqing, Guangxi, etc.), Beijing, Shanghai, Shenzhen and Guangzhou; the expansion markets include the Yangtze River Delta, the Beijing-Tianjin-Hebei Region, the Pan-Pearl River Delta and other provincial capitals; and the opportunity markets are the other provinces and municipalities in China.

Profit Model and Preliminary Benefit Analysis

Economic benefit: It is predicted that RMB 14,646 million can be recovered in accumulation until 2022 and this project can be profitable after 6 years.

Social benefit: After the completion, this project will provide employment opportunities for idle labors, promote the development of surrounding transformation cities and other industries, and improve living environment and welfare of local residents, as well as people's livelihood.

Risk Analysis

Project risks are mainly fund chain risks during project construction and operation.

Cooperation Pattern

Joint venture, cooperation and sole proprietorship

Contact Information

Contact Unit: Investment Invitation and Cooperation Bureau of Simao District

Contact Person: Zhao Yinlin

Tel.: 0879-2199567

Fax: 0879-2199567

E-mail: smqzsj@163.com

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