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长江第一湾旅游综合开发项目 Integrated Tourism Development Project of the Yangtze River Fist Bay
发布时间:2017-07-12 16:21:03   来源:本站   作者:   点击:107次

Name

长江第一湾旅游综合开发项目
Integrated Tourism Development Project of the Yangtze River Fist Bay

Industry Involved

Great health and tourism

Site

Shigu Town, Yulong, Lijiang

Description

According to the of tourism resources and tourism development trend of Shigu Town, Shigu is going to be oriented as the carrier of the Yangtze River First Bay, historical and cultural ancient town and ferry of the Red Army, and become a rural tourism area integrating sightseeing, ecological experience, Red Culture experience and recreation, a culture exhibition and transportation hub in the central of Yulong County and a significant tourism area in the west of Lijiang.

Content

Construction scale: This project is composed of two blocks: Shigu Distinctive Town and the Yangtze River First Bay. Preservation and development of the ancient town is the focus of the former and the latter consists of 7 functional zones (central landscape square zone, recreational zone, countryside sightseeing zone, commercial entertainment zone, integrated service area, historic site exhibition zone and riverside dock zone) and has a total floor area of 20,804m2.

Construction duration: 2 years

Land area: 14.86 ha

Supporting Conditions

Shigu is a part of the "Shangri-La Ecotourism Zone" of northwest Yunnan, a significant node of the western Lijiang tourism circle and the tourism belt along the Jinsha River, and also a significant tourist destination at the city level (i.e. Lijiang). The town is an important western portal of Laojun Mountain area which is a significant exhibition area of the world natural heritage - "Three Parallel Rivers". Lijiang-Shangri-La Highway connecting Lijiang, Weixi and Shangri-La passes through the east of Shigu Town. 53km away from downtown Lijiang, the town has very superior tourism location and traffic location and has the potential of joint development with surrounding tourist destinations. Lijiang has rich tourism resources and has developed 22 tourist attractions including two 5A and six 4A tourist attractions (for example, the Old Town of Lijiang, Yulong Snow Mountain which is one of the first batches of 5A tourist attractions of China, and the Last Quaint Realm of Matriarchy - Lugu Lake). During the 12th Five-Year Plan period, tourism of Lijiang has achieved sustained, rapid and sound development with the industrial scale enlarged continuously and industrial structure optimized constantly. Owing to substantial growth of domestic tourists and consumption, the average growth rate has reached 28.67%, 29.47%, 15.55%, 33.81%, 18.84% and 35.21% respectively for domestic and overseas tourist, domestic tourist, overseas tourist, total tourism revenue, foreign exchange earnings from tourism and domestic tourism revenue. Economic indicators for the 12th Five-Year Plan have been overfulfilled in advance. This project has had the feasibility analysis completed and complies with the Overall Planning for Shigu Distinctive Tourism Town. The nature of the block of Shigu Distinctive Town is land for urban construction and is reserved. Certain construction land index has been reserved for the Yangtze River First Bay.

Investment Estimate and Fund Raising

Investment estimate: a total investment of RMB 352.80 million, including RMB 235.23 million of construction investment for Shigu Distinctive Town and the Yangtze River First Bay, RMB 78.05 million of land purchase fund and RMB 39.52 million of remaining investment.

Fund raising: RMB 105.84 million of self-raised funds by enterprise and RMB 246.96 million of indirect financing

Preferential Policies Applicable

Preferential policies of Lijiang City on investment promotion

Market Prediction (Analysis)

The leisure economy has shown a very powerful development trend in China and China will enter the "Great Tourism Era" integrating sightseeing, leisure and experience. Government departments of Lijiang City at all levels are constructing the upgraded Lijiang tourism economy and transforming the city from a big tourism city to a powerful tourism city to turn it into the central city of the Grand Shangri-La Region of China, make it radiate to Southeast Asia and South Asia, become a domestic first-class and internationally known tourist destination and tourist distribution center, and step forward to the long-range goal of international tourist attraction. Under the guidance of a new round of tourism strategies, the number of tourist reception of Lijiang will increase rapidly and this project will be provided with more favorable external market conditions. Positioning of type of tourist: Focusing on sightseeing, ecology and cultural experience and supplemented by leisure and recreation. Positioning of consumptive level: Focusing on mid-range tourists and supplemented by high-end and low-end consumption. Positioning of travel way: Focusing on individual market and supplemented by group market. Positioning of tourist age: Focusing on young and middle-aged tourists and supplemented by elderly tourists. Positioning of tourist occupation: Business tourists for leisure, recreation and sightseeing, and public tourists for ecology and folk culture experience.

Profit Model and Preliminary Benefit Analysis

Main profit source of this project is the tourism revenue. Considering continuous increase of number of tourists, it is predicted that RMB 471 million can be recovered in accumulation until 2023 and the payback period of investment is 7 years (including 2 years for construction).

Risk Analysis

Ancient town preservation risks

Cooperation Pattern

Joint venture, cooperation and equity participation

Contact Information

Contact Unit: Investment Promotion Bureau of Yulong County

Contact Person: Li Chengdong

Tel.: 0888-5118669

Fax: 0888-5118669

E-mail: zs5118669@126.com

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