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哀牢山国家公园旅游综合开发项目 Comprehensive Tourism Development Project of Ailao Mountain National Park
发布时间:2017-07-12 16:22:23   来源:本站   作者:   点击:110次

Name

哀牢山国家公园旅游综合开发项目
Comprehensive Tourism Development Project of Ailao Mountain National Park

Industry Involved

Great health and tourism

Site

Shuangbai County, Chuxiong Yi Autonomous Prefecture

Description

Based on Yunnan, opened for the whole country and having the whole world in view, Shuangbai County aims to become a strong tourism county, focuses on accelerating construction of tourism projects. The county will be built into a culture, ecology and leisure tourist destination well-known both at home and abroad, a mountainous tourism poverty alleviation demonstration area in the frontier area of West Yunnan, a key emerging tourism area of Yunnan Province, and the ethnic culture ecotourism supporting area of Chuxiong Prefecture. Tourism of Shuangbai will be developed into an emerging industry with rapid development speed, great economic contribution, good employment promotion and good environment preservation and into a new economic growth pole of Shuangbai.

Content

Construction scale: "four tourism construction projects" are proposed to be implemented in this project, including tourism town, tourism attraction, characteristic tourism village and public tourism service facilities. Emphasis will be put on the construction of 4 tourism towns, 11 major and key tourism attractions, 30 characteristic tourism villages and a batch of public tourism service facilities. The 4 tourism towns include Ejia Style Tourism Town, Fabiao Ethnic Culture Tourism Town, Damaidi Agricultural Leisure Tourism Town and Dazhuang Trade and Tourism Town; the 11 major and key tourism attractions include the Construction Project of Yi Tiger Culture Park, the Renovation and Upgrading Project of Senhu Park, the Upgrading and Construction Project of Chamu Lake Leisure Area, the Construction Project of Baizhu Mountain Ecological & Cultural Tourism Area, the Construction Project of Dazhuang Industrial Tourism Park, the Construction Project of Lvzhi River Agriculture & Leisure Tourism Area, the Construction Project of Sanjiang Lake Leisure Tourism Area, the Construction Project of Shibei Mountain Ecology and Culture Tourism Area, the Construction Project of Ailao Mountain Jiutian Wetland Tourism Area, the Development Project of Self-driving Ecotourism of Ailao Mountain and the Project of Malong River Outdoor Sports & Leisure Tourism area. Construction of the 30 characteristic tourism villages includes the northeastern tourism block, the southeastern tourism block and the western tourism blocks. The construction of public tourism service system incudes construction of the tourist service center system, the self-service and self-driving tour service system, the tourism information service system, the public tourism sign system and the tourism safety guarantee and service system.

Construction duration: 8-10 years

Supporting Conditions

According to the standards specified in the Classification, Investigation and Evaluation of Tourism Resources of China, the tourism resources of Shuangbai County can be divided into such natural and humanistic tourism resources as 8 main classes, 29 subclasses and 108 basic types. Tourism resources here are abundant in quantity and type. There are basically 8 main classes of tourism resources, accounting for 100.00% of the number of main classes provided in the national standard; there are 29 subclasses, accounting for 93.55% of the standard number of subclasses (31 subclasses); and there are 108 basic types, accounting for 69.68% of the standard number of basic types (155 basic types). There are more than 300 tourism resource points.

Investment Estimate and Fund Raising

Investment estimate: a total investment of RMB 4,900 million, including RMB 1,470 million of funds self raised by the newly established PPP project company and RMB 3,430 million applied from other channels.

Fund raising: self raising by enterprise and bank loans

Preferential Policies Applicable

Preferential Policies of Chuxiong for Investment Invitation and Preferential Policies of Shuangbai County for Investment Invitation (SZ [2012] No. 16)

Market Prediction (Analysis)

Market positioning: The focus of surrounding short-distance tourism market is cultural experience, ecotourism, leisure tourism and health & recreation; that of domestic middle- and long-distance market is sightseeing, cultural entertainment, leisure, rehabilitation, healthcare and self-driving tour; and international inbound tourism market focuses on sightseeing, cultural experience, study tour, scientific investigation and business conference.

Market prospect: The number of tourist reception of Shuangbai County is expected to be 2 million person-times in 2020 and reach 10 million person-times in 2030.

Profit Model and Preliminary Benefit Analysis

Revenue of this project come from tickets, shows, hotels, shopping and catering. The annual revenue is expected to achieve RMB 300 million. The payback period of this project is 12 years (including the construction period).

Risk Analysis

Non-commercial risks associated with PPP cooperation, such as political risk, legal risk and financing risk.

Cooperation Pattern

BOT model is adopted for this project. The PPP agreement is signed between the financing platform company subordinated to the People's Government of Shuangbai County and the selected social capital party invited and both parties contribute to establish the comprehensive tourism development project company. The government grants 20 years (including the construction period) of franchises for this project. When the PPP agreement expires, the project company shall transfer all project facilities to the people's government or its designated department in a free and intact manner without any debt and guarantee.

Contact Information

Contact Unit: Investment Promotion Bureau of Shuangbai County

Contact Person: Li Haihua

Tel.: 15891807667

Fax: 0878-7712477

E-mail: sbzspj1982@126.com

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