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野鸭湖国际医疗养生项目 Yeya Lake International Medical & Healthcare Project
发布时间:2017-07-12 16:22:59   来源:本站   作者:   点击:100次

Name

野鸭湖国际医疗养生项目
Yeya Lake International Medical & Healthcare Project

Industry Involved

Great health and tourism

Site

Nanping Town, Simao District, Pu'er City

Description

Pu'er City has very unique location: it neighbors three countries (Vietnam, Laos and Myanmar) and the Lancang River connects five neighboring countries (Laos, Myanmar, Thailand, Cambodia and Vietnam). Highways, railways, waterways and airways provide favorable transport conditions for this project. With the establishment of China - ASEAN Free Trade Area, the promotion of Lancang - Mekong Subregional Cooperation, and the completion of Kunming-Bangkok Expressway and middle section of Trans-Asian Railway, Pu'er City will become the golden frontline for China's opening-up to Southeast Asia and South Asia. The core of this project is "two complexes, one belt and one park", i.e. the healthcare complex, the medical complex, the public recreation belt around the lake and the tea culture park, to establish a high-end medical & healthcare community integrating prevention, rehabilitation and healthcare and showing harmony between man and nature.

Content

Construction scale: The total floor area is 224,400m2, including 135,600m2 of health community, 16,000m2 of health center, 20,000m2 of Zen-tea culture hotel, 4,000m2 of Zen meditation center, 4,800m2 of tea culture center, 12,000m2 of downshifting resort, 14,000m2 of prevention & rehabilitation center and 18,000m2 of rehabilitation resort.

Construction duration: 2 years

Land area: 510 mu

Supporting Conditions

Located in the south of Central Yunnan Plateau, Pu'er City is an important corridor connecting Yunnan and South Asia and Southeast Asia. With national and provincial highways reaching here, it enjoys huge regional advantages in transport. It also has sound economic development. In 2015, it achieved a gross domestic product (GDP) of RMB 51.44 billion, with an increase of 9.7% and 1.0% higher than the provincial average level. Pu'er is blessed with abundant tourism resources: First, it has unique and charming ecology. It is known as the "Bright Pearl in the Green Sea", the "Natural Oxygen Bar" and the "Most Spring-favored City". Second, it boasts a long history of Pu'er tea culture. Pu'er is famous for tea and thrives on tea. It is the source of the ancient tea-horse roads. Third, it enjoys gorgeous primitive ethnic customs. People living in Pu'er are of 26 ethnic minorities. Colorful folk costumes create a marvelous picture of ethnic customs. With superior ecological environment, emphasis shall be put on the development of low sensitive areas rather than high sensitive areas. The planned land area of this project is 510 mu in the healthcare & recreation cluster in the south of Pu'er. Conceptual planning, overall planning and detailed control planning of the project plot have been completed at present and mature development conditions are available.

Investment Estimate and Fund Raising

Investment estimate: a total investment of RMB 872.26 million, including RMB 306 million invested in 2017, RMB 300 million in 2018 and RMB 266.26 million in 2019. 

Fund raising: RMB 261.68 million of self-raised funds by enterprise and RMB 610.58 million of indirect financing

Preferential Policies Applicable

Preferential policies of Pu'er City for investment promotion

Market Prediction (Analysis)

With the sustained and rapid development of tourism, China and Yunnan Province have successively introduced many policies to promote the development of tourism. The leisure economy has shown a very powerful development trend in China and the country will enter the "Great Tourism Era" integrating sightseeing, relaxation and experience. Pu'er City is accelerating its pace to build itself into an "international health tourism leisure base" and an "international green tourist destination". Under the guidance of tourism planning in the new era, Pu'er will receive more and more tourists. This project is provided with favorable external market environment. Domestic markets: The core markets include Southwest China, the Yangtze River Delta, the Beijing-Tianjin-Hebei Region and the Pan-Pearl River Delta; the expansion markets include North China, the Northeast, and Central China; and the opportunity markets are other domestic markets. Overseas markets: The core markets include Southeast Asia; Hong Kong SAR, Macao SAR and Taiwan markets; self-service tourism markets such as Northeast Asia, Europe and America, special primitive investigation and experience market, special Theravada Buddhism market and special tea culture market; the expansion markets include group travel market of Northeast Asia; and the opportunity markets are European, American and other international group travel markets.

Profit Model and Preliminary Benefit Analysis

As soon as this project is completed, the investing enterprise can adopt the profit model combining rental and sales. For the health center, the Zen-tea culture hotel, the Zen meditation center, the tea center, the downshifting resort, the prevention & rehabilitation center and the rehabilitation resort, revenue can be gained from property rental; and for the health community, revenue is from property sales. The annual rental revenue can achieve RMB 53.28 million. The payback period is expected to be 9 years (including 2 years for construction).

Risk Analysis

Project risks are mainly fund chain risks during the construction and operation.

Cooperation Pattern

Joint venture, cooperation and sole proprietorship

Contact Information

Contact Unit: Investment Invitation and Cooperation Bureau of Simao District

Contact Person: Zhao Yinlin

Tel.: 0879-2199567

Fax: 0879-2199567

E-mail: smqzsj@163.com

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