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玫瑰研发中心暨泛亚生态玫瑰绿色文化旅游庄园项目 Rose R&D Center and Trans-Asia Ecological Rose Green Cultural Tourism Manor
发布时间:2017-07-12 16:25:11   来源:本站   作者:   点击:96次

Name

玫瑰研发中心暨泛亚生态玫瑰绿色文化旅游庄园项目
Rose R&D Center and Trans-Asia Ecological Rose Green Cultural Tourism Manor

Industry Involved

Great health and tourism

Site

Yinqiao Town, Dali City

Description

It is proposed to, relying on the abundant natural and tourism culture resources of Dali, by grasping the great opportunity of tourism development, build this project into a most charming, health preservation holiday resort, a most characteristic rose-themed park and a most representative agricultural leisure resort through 4 years.

Content

Construction scale: total planned floor area of 340,000 m2, including rose garden viewing area, rose planting area, fresh cut flower market, rose scientific research center, rose processing area, Five-star Rose Hotel, Rose International Exhibition Center, rose health preservation area and rose culture town, where rose planting area and rose garden viewing area cover 6,000 mu

Construction duration: 4 years

Land area: 6,750 mu

Supporting Conditions

Yinqiao Town, located in the central region of Dali City, is 20.5 km from Xiaguan Town. It is near Erhai Lake in the east, leans against Cangshan Mountain in the west, connects Dali in the south and links Wanqiao Town in the north. It has been honored “the Hometown of Marble”. It enjoys a moderate climate, plentiful sunshine and abundant water and power resources. National Highway 214 and Dali–Lijiang Expressway pass through the region from south to north. Moreover, it abounds with town and village roads. High-class national marble is richly found in Lan Peak, Xueren Peak and Sanyang Peak of Cangshan Mountain. It is rare and precious resources for developing the building materials industry. The town enjoys exquisite natural scenery and numerous cultural relics and historic sites, including Baiwang Cave, Wuwei Temple, Lingshan Temple, Heilong Pond, Huanglong Pond and Shuanglong Pond. It is a suitable place for tour, sightseeing, holiday, living, investment and development. The proposed project and a large surrounding range are free from gulches, landslides, debris flows and other unfavorable physical geological phenomena. The site is free from HV power transmission lines in the air and buildings on the ground; the proposed site is free of key cultural relic protection projects or environment-sensitive targets; there are no large-scale industrial and mining enterprises, exhaust gas, waste water or radioactive pollution sources and poisonous, harmful, flammable and combustible materials within 500m; the site enjoys very convenient external traffic, sound water supply and discharge, power supply and other urban infrastructure and good environmental conditions.

Investment Estimate and Fund Raising

Investment estimate: Total investment of RMB 1050.50 million where fund raised by enterprises of RMB 350.50 million and bank loans of RMB 700 million

Fund raising: self raising by enterprise and bank loans

Preferential Policies Applicable

(1) Relevant preferential policies concerning China Western Development; (2) Relevant preferential policies of Yunnan Province; (3) Relevant preferential policies concerning the investment invitation of Dali Prefecture

Market Prediction (Analysis)

In recent years, tourism has been developed quickly. In 2015, domestic tourists of China reached 4 billion person-times, a year-on-year increase of 10.5%; and the domestic tourism income was up to RMB 3419.5 billion, increasing by 13.1%. Moreover, the number of inbound tourists was 133.82 million person-times, increasing by 4.1%. In 2015, Yunnan Province received accumulatively 10,753,200 person-times of inbound tourists, a year-on-year increase of 7.75%; and its total tourism income was up to RMB 328.179 billion, a year-on-year increase of 23.09%. In 2014, Dali received 9,181,700 person-times of domestic and foreign tourists, a year-on-year increase of 11.95%; and its total tourism income was up to RMB 13.501 billion, a year-on-year increase of 24.41%. The conventional scenic spot Cangshan Mountain and Erhai Lake shows evident shielding effects on other counties and cities. Their spreading and pulling effects are not obvious. The role of driving surrounding scenic spots has not been fully played. This project emphasizes on building new highlights, strengthening leisure wellness, holiday and convention and business, highlighting characteristics, building competitive products and famous brands and meeting the tourism market demands of Dali Prefecture.

Profit Model and Preliminary Benefit Analysis

Economic benefit: It is expected that, upon the completion of this project, the annual number of tourists will be up to 400,000, the total annual tourism income up to RMB 500 million and the income of rose-processed products up to RMB 200 million. As a result of the increase of tourists, the income will increase year after year and the payback period is 9 years (including construction duration).

Social benefit: This project will help promote the development of agricultural leisure tourism in Dali City and increase farmers' incomes.

Risk Analysis

At present, there are more than ten flower-themed or rose-themed tourist projects in China. This project will be confronted with market competition. Moreover, this project involves large investment and long payback period, as well as high fund requirements for investors.

Cooperation Pattern

Sole proprietorship

Contact Information

Contact Unit: Investment Invitation and Cooperation Bureau, the Management Committee of Dali Innovative Industrial Park

Contact Person: Li Jun

Tel.: 0872-2317995

Fax: 0872-2310093

E-mail: lijunkorn@163.com

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