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云南亚广传媒中心产业园项目 Industrial Park Project of Yunnan Yaguang Film and Televison Media Center
发布时间:2017-07-12 16:26:55   来源:本站   作者:   点击:142次

Name

云南亚广传媒中心产业园项目

Industrial Park Project of Yunnan Yaguang Film and Televison Media Center

Industry Involved

Tourism cultural industry

Site

Industrial Park Project of Yunnan Yaguang Film and Televison Media Center

Description

Yunnan Communication Group has one subordinate advertisement business department and eighteen companies. Based on integration, optimization and adjustment of business resources, the strategic direction taking six major businesses as cores is formed. This project is located at the center of Wujiaying core commercial zone in Chenggong New District. With advantageous regional conditions, such zone will be the core area of CBD of Chenggong New District of Kunming in the future. Yunnan Communication Group will meet the demands of classification of cultural creative industry by combining its own advantages of culture industry, and making use of entrepreneurship base and alike.

Content

Construction scale: The land area of this project is 157, 300 m2 and the floor area is 570,000 m2. It includes the construction of incubation building, headquarters building, start-up cafe, exhibition center, theme commercial street, hotel, service building of the park, employee's apartment, etc.

Construction duration: 5 years

Supporting Conditions

Regional advantages: This project is located at the center of Wujiaying core commercial zone in Chenggong New District. With advantageous regional conditions, such zone will be the core area of CBD of Chenggong New District of Kunming in the future. Chenggong is located at the east bank of Dian Lake and is the political, cultural and educational center of Kunming. It is also the "core of central processing unit" of Central Yunnan urban economic circle as well as a new engine for integration development. This project borders Kunming municipal government in the north and Yuhua university town (including 9 colleges and universities) in the south. Kunming South Railway Station will be built in the east of this project. The west of this project is adjacent to rail transit Line 1 of Kunming City.

Regional economy: In 2015, the GDP reached RMB 397 billion with average annual growth of 11.4%. The structure ratio of tertiary industries was 4.7∶40.0∶55.3. The per capita GDP reached RMB 59,686 with average annual growth of 10.2%. The fixed-asset investment above designated size was 349.788 billion with average annual growth of 21.0%. The total retail sales of consumer goods was RMB 206.166 billion with average annual growth of 14.2%. The per capita disposable income of urban permanent resident population reached RMB 33,955 with average annual growth of 12.1%, and the per capita disposable income of rural permanent resident population reached RMB 11,444 with average annual growth of 14.6%.

Transportation advantages: Chenggong New District is equipped with perfect traffic system including highway, railway, aviation and rail transit and has unparalleled transportation advantages of "leading to the coastal areas by connecting Guizhou and Guangxi in the east, reaching the Central Plains via Sichuan and Chongqing in the north, heading down south to Thailand and Cambodia through Vietnam and Laos, and interconnecting with India and Pakistan by bordering Myanmar in the west". This district is efficiently connected with the main urban area of Kunming via Caiyun Road, Huanhu Road, Belt Expressway, Chenggong-Chengjiang Expressway and other intercity highways. Kunming South Railway Station will be put into operation in 2016 and become one of the largest way passenger stations in southwestern region. Kunming Changshui International Airport is 17 km away from Chenggong New District.

Associated industries: It includes incubation building, start-up cafe, exhibition center, theme commercial street, hotel, service building of the park, employee's apartment, landscaping, road and parking lot.

Investment Estimate and Fund Raising

Investment estimate: A total of RMB 1,821,725,000 funds are required for the implementation of this project.

Fund raising: RMB 300 million invested by Yunnan Communication Group and RMB 1,521,725,000 of external financing

Profit: The net profit will reach RMB 1,289,587,000 after completion of this project.

Preferential Policies Applicable

1.    Various preferential policies issued by the country, Yunnan Province and Wenshan Prefecture are available.

2.    Opinions of Chenggong District of Kunming City on Implementing Innovation-driven Strategy and Promoting Innovative Development of Chenggong: The government has developed preferential policies in respect of cultivating scientific and technological enterprises, encouraging the construction of scientific and technological innovation platform, and urging scientific and technological talents to innovate and start businesses.

3.    Both enterprise indirect financing and directive financing are allowed.

Market Prediction (Analysis)

Rapid development, transformation and upgrading of cultural media: The cultural media industry in China has good development momentum. Integration of Kunming-Yuxi-Honghe tourism: Kunming-Yuxi-Honghe Tourism Culture Industry Economic Belt is the strategic deployment for Yunnan to join the westward opening-up of "One Belt, One Road". Development trend of cultural media industry in Yunnan: The development of cultural media industry in Yunnan is vigorous. This project is superior in resources, location and alike, holding favorable geographical position.

Profit Model and Preliminary Benefit Analysis

Selling is the main pattern for obtaining profit from the property of this project. The revenue from property sale may reach RMB 4,345,000,000 after completion of this project

Risk Analysis

Challenge of cultural inheritance: There is a great challenge of cultural inheritance due to the rapid development of urbanization and large crowds of external population moving into the area

Challenge of regional competition: The competition is fierce due to synchronous development of multiple tourist towns in the area

Cooperation Pattern

Joint venture, cooperation, equity participation, PPP, etc.

Contact Information

Contact Unit: Investment Promotion Bureau of Chenggong District, Kunming City

Contact Person: Yang Benheng

Tel.: 0871-67490511

Fax: 0871-67479923

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0871-67195654/67195610

电子邮件:yunnanzs@163.com

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