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昆明寻甸易白旅游经济带文化旅游项目 Cultural Tourism Project of Yibai Tourism Economic Belt in Xundian, Kunming
发布时间:2017-07-12 16:27:54   来源:本站   作者:   点击:103次

Name

昆明寻甸易白旅游经济带文化旅游项目

Cultural Tourism Project of Yibai Tourism Economic Belt in Xundian, Kunming

Industry Involved

Tourism cultural industry

Site

Xundian County, Kunming City

Description

As an eastern plateau grassy hill tourist area and one of nine tourism clusters, this project is forged for building Kunming into a world-famous tourist city. It is located on the boundary of Kunming, the central city and Qujing, the sub-central city, and belongs to the one-hour economic circle of Kunming. The project site has convenient transportation and rich cultural tourism resources. There are more than 90 kinds of cultural and natural resources. The development of cultural tourism industry will be the main task for the development of Yibai Tourism Economic Belt in Xundian. It is to focus on the development of sightseeing tour, leisure and tourism, health care, outdoor leisure sports, Buddhist meditation, outdoor camping, ethnic cultural customs, experience in agricultural and pastoral areas and rural tourism, and take the initiative to join the construction of "Central Yunnan Economic Circle" and "Kunming-Yuxi-Honghe Tourism Culture Industry Economic Belt".

Content

This project will be constructed in phases. It is proposed to construct 2 five-star urban farms, 3-4 rural tourist hotels, 10 standard four-star home inns, 5-7 campsites for self-driving travel. It is to strive to construct 3-4 scenic areas with the rate above 3A. Major projects: 1. construction of Class I special tourist highway in Yibai; 2. improvement of water, electric and road supporting facilities in the economic belt; 3. construction of Happy Kingdom, Water Park, Longxigu Ecological Health Care Town and World Sea Flower projects in Fenglongwan International Tourist Resort; 4. development of Zhonglingshan National Forest Park; 5. construction of Beidaying Grassland Tourist Area; 6. development of Niulanjiang Valley and water area; 7. development of Baishiyan Cave district

Supporting Conditions

Location advantages: Located at the center of three cities with largest population, it connects the three cities. It is 85 km away from Kunming, the city with largest population, 80 km away from Qujing, the city with second-largest population, and 278 km away from Zhaotong, the city with third-largest population. The total population of the three cities accounts for 40% of the total population of Yunnan, providing relatively sufficient short-distance tourist sources for tourism development.

Economical location: Connecting Yunnan-Chongqing Economic Corridor and Guiyang-Kunming Economic Corridor, the economic belt is located in Central Yunnan Urban Economic Circle with distinct regional advantages.

Transportation advantages: Located in the place where the Connecting Yunnan-Chongqing Economic Corridor and Guiyang-Kunming Economic Corridor must pass by, it is 75 km away from Kunming Changshui International Airport. Four national highways (G85 Songdai Expressway, G56 Kunming-Qujing Expressway, G213 National Highway and G320 National Highway), Dongchuan Railway Branch and Guiyang-Kunming Railway pass through the economic belt or surrounding areas.

Characteristics of ethnic culture: Splendid ethnic culture is bred in the economic belt. Simple, unsophisticated and unique folk customs are kept by the Hui, Yi and Miao nationalities.

Project approval, overall planning, land adjustment and planning have been completed for the construction of the economic belt.

Investment Estimate and Fund Raising

A total of RMB 12.35 billion funds are required for implementation of this project, and RMB 5 billion is required at early stage. For construction of projects, large-scale investment group with enormous potentiality and successful experience of cultural tourism industry development will be introduced to invest by districts.

Preferential Policies Applicable

Preferential policies set out in related investment invitation at national, provincial, municipal and county level will be available, and land will be provided at the cost price for cultural tourism industry.

Market Prediction (Analysis)

"Three-year action plan" for upgrading of the provincial tourism industry is carried out in Yunnan. The incubation capacity of the market is improved.

Profit Model and Preliminary Benefit Analysis

As for this project, diversified market operation will be carried out for major special tourism market. This project will make profits from business, tickets, service, and real estate.

"The Garden of Eden", as a provincial tourism brand, will be built to a national tourism brand via united strategy, diversified strategy and thematic strategy. As a result, Xundian will become one of the most important tourist destinations in Kunming. It is predicted that the total operating revenue will reach RMB 2860 million in the first year after the completion of this project.

Risk Analysis

Leisure vacationing atmosphere and market have not yet taken shape around this project. There is strong development momentum of neighboring province such as Guangxi and Guizhou and rapid ability improvement in seizing the market of neighboring provinces and fierce homogeneous competition with neighboring downtown travel. In addition, the cultural tourism management mechanism needs to be improved.

Cooperation Pattern

Joint venture, cooperation, equity participation, PPP, etc.

Contact Information

Contact Unit: Administrative Committee of Xundian Fenglongwan Cultural Tourism Park

Contact Person: Rao Qingrong

Tel.: 18088130333

Fax: 0871-62659789

E-mail: 1844364856@qq.com

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