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迪庆香格里拉呀啦嗦 Construction Project of Yalasuo Folk Equestrian Cultural Performance Exchange Center
发布时间:2017-07-12 16:30:38   来源:本站   作者:   点击:128次

Name

迪庆香格里拉呀啦嗦民间马术演艺文化交流中心建设项目

Construction Project of Yalasuo Folk Equestrian Cultural Performance Exchange Center in Shangri-La, Diqing

Industry Involved

Tourism cultural industry

Site

Jiantang Town, Shangri-La, Diqing Prefecture

Description

Yalasuo Folk Equestrian Club Co., Ltd. in Shangri-La, Diqing Prefecture is founded by Tibetans and located in the area of "Three Parallel Rivers". Based on original pasture and resources of Equestrian Performance Center that has preliminarily taken its shape, it is to build high-quality Tibetan pure horse raising area for riding, sightseeing and leisure by taking Pacalai Tibetan Horse Pasture in Jidi Village, Shangri-La as the basis and the equestrian performance center at the entrance of Tiansheng Bridge as the show window. Meanwhile, it is to accelerate the construction of raising base, give play to the advantages of Tibetan horse resources and technology at the base, improve the horse breeds in surrounding communities and pasturing areas, cultivate Tibetan horse trade gradually, increase rural income and promote development of economy. As a result, the development of tourist industry and service industry will be accelerated; employment will be enlarged; people's livelihood will be improved and distinctive equestrian culture will become a new growth pole for local economy.

Content

It includes the construction of tea-horse culture exhibition hall, King Gesar culture exhibition hall, visitor center, Tusi manor, stable, warehouse of horse feeds, access control and management room, parking lot, standard race track around the lake and other supporting infrastructures.

Supporting Conditions

Location advantages: Shangri-La is located in the northwest of Yunnan and in the east of three-river valley area in Hengduan Mountains (in the east edge of Qinghai - Tibet Plateau). As a project site, Shangri-La has a population of 155,000, and the population of Tibetan, Naxi and Yi nationalities accounts for 78% of the total population.

Economical location: The economic income of Shangri-La is mainly from agriculture, animal husbandry and tourist industry. Animal husbandry is main source of income for local households. In 2009, the amount of tourists from home and abroad visited Shangri-La reached 3,945,900, with an increase of 20% over the previous year; total tourist income of RMB 4.098 billion was realized, with an increase of 34% over the previous year. In the first half of 2010, the amount of tourists visited the county reached 1,529,500, and total tourist income of RMB 1.096 billion was realized. The county realized a general financial revenue of RMB 293.36 million, with a year-on-year growth of 42.98%; a local general budget revenue of RMB 166.06 million with an increase of RMB 33.58 million over the previous year, up by 25.35%.

Advantages in tourism: Local tourist industry has developed rapidly due to the spreading of the brand of "Shangri-La".

Construction condition of project site: Water supply, power supply and communication at the project site can be solved in the nearby. The geological structure of the project site is simple; the scale is moderate and the construction is not difficult. Building materials required for this project can be acquired locally.

Market prediction and analysis: The strengthening of regional cooperation in tourism makes Yunnan become an important channel connecting tourism in China, Southeast Asia, East Asia, South Asia and Middle East and a central place for development of tourist industry in southwest China. Most countries around Yunnan are members of WTO. Thus, more tourists from other countries in Asia and third countries will enter Yunnan. Meanwhile, further development of tourist industry in southwest China will attract more tourists to visit Yunnan from Sichuan, Chongqing, Guangxi, Guizhou and Tibet.

Transportation: The project site is 8 km away from the urban area of Shangri-La with convenient transportation.

Investment Estimate and Fund Raising

The total investment is RMB 60.6 million.

Preferential Policies Applicable

National and provincial preferential policies; Interim Provisions of Diqing Prefecture on Foreign Investment Promotion (DZBF [2015] No.97)

Market Prediction (Analysis)

For this project, the fund raised by enterprises is RMB 34.6 million and the loan from financial institutions is RMB 20 million. The payback period is 1 years. The number of tourists is expected to be 150,000 and the annual gross income will reach RMB 30 million.

Profit Model and Preliminary Benefit Analysis

The internal rate of return of this project is 28% and the static investment payback period is 7.19 years. The internal rate of return is 12% higher than the minimum attractive rate of return (MARR), with high profitability.

Risk Analysis

Insufficient capacity for industry to support economic growth; heavy poverty alleviation task and poor fundamental public service supply; strong development momentum and rapid ability improvement in seizing the market of Tibetan areas in Tibet and Sichuan; contradiction between rapid development of economy and society and vulnerability of ecological environment.

Cooperation Pattern

Joint venture and cooperation

Contact Information

Contact Person: Cui Jianguo

Tel.: 13988705488

Fax: 0887-8289166

E-mail: 1139319446@qq.com

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