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保山隆阳汉营走马汉服小镇项目 Hanyingzouma Hanfu (Han Chinese Clothing) Town of Longyang, Baoshan
发布时间:2017-07-12 16:41:32   来源:本站   作者:   点击:182次

Project Name

保山隆阳汉营走马汉服小镇项目
Hanyingzouma Hanfu (Han Chinese Clothing) Town of Longyang, Baoshan

Industry Involved

Tourism Culture Industry, Textile and Other Light Industries

Site

Baoshan Industrial and Trading Park

Project Overview

With development support of one of the eight wonders of Baoshan, “hanyingzouma” (ancient horse-back riding combat in Han (the Han Nationality) camp), conserved Han Dynasty Culture, and the development of Baoshan Industrial and Trading Park, based on such cultural creativity as Nixiufang- art and fashion center, Shangyiju- intelligent clothing manufacturing center, Hanfengge- Han Chinese Clothing photographic studio, Kechuangguan- collaborative innovation center of textile and clothing, and Minzuyuan- villages of ethnic minorities, this project is to combine itself with fashion and technology and establish a comprehensive characteristic town supporting entrepreneurship, innovation, innovative textile and other light industries, experience of Han Dynasty Culture, and characteristic tourism.

Content

Construction contents: It is planned to establish a total of 21 projects: Hanying (Han-camp-theme) ancient town, Hanying (Han-camp-theme) hotel, creative park of Han Chinese Clothing culture, Han Chinese Clothing image design center, brand incubation base, E-commerce platform, startup center, financial service center, Yangguan Residential Community, creative community, folk culture village, master studio, ethnic clothing village, design R&D center, clothing exhibition center, Han Chinese Clothing printing, sewage treatment plant, Dawan Residential Community, Hanying Classics Academy, Hanying park, and associate industries.

Construction duration: 3 years

Land area: Planned area covers 2.96 km2.

Supporting Conditions

Policy advantages: In July 2016, China has proposed that, by 2020, more than 1,000 characteristic towns with development vitality should be established, covering recreation and tourism, trade and logistics, modern manufacturing, traditional culture, and beautiful and livable area; by 2019, about 20 national first-class characteristic towns and 80 provincial first-class characteristic towns should be established in Yunnan Province, and at least 1 characteristic town is required for the 25 aboriginal ethnic minorities in Yunnan Province.

Traffic location advantages:

Railway: Dali-Ruili Railway, and important component of Pan-Asia Railway, is under construction. Upon completion, as a part of national railway system, Baoshan will be directly accessible to Southeast Asia.

Highway: Hangzhou-Ruili Expressway, National Highway 320 (Shanghai to Ruili section)

Airline: Baoshan Airport has been built with a large number of airlines.

Industrial advantages: Combining design, production, exhibition of ethnic clothing and inheritance of intangible cultural heritage, this project is to establish ethnic clothing industries on the basis of development of textile industry, covering ethnic clothing design, experience, customized manufacturing, and sales exhibition.

Associated industry: Taking textile and light industry development of the textile and light industry park in Baoshan Industrial and Trading Park as development support, this project is expected to gather different types of enterprises of the textile and light industry chain with the employment foundation of nearly 100, 000 workers.

Early preparations: Such structures of Phase I has been completed: Hanque (decorating watchtower in Han Dynasty), Han restaurant, supermarket, and commercial street area. Cooperation agreements have been reached between the project town and the following academic institutes: Shanghai Textile Architectural Design Research Institute, Shanghai Textile Science Research Institute, College of Textile Science of Donghua University and Fashion College of Shanghai University of Engineering Science.

Investment Estimate and Fund Raising

Investment estimate: The project is divided into three phases with estimated investment of RMB 5.11 billion. In 2017, RMB 800 million (planned investment) plus RMB 660 million (invested) accounts for 28.6% of the total investment; in 2018, RMB 2.73 billion (planned investment) accounts for 53.4%; in 2019, RMB 920 million (planned investment) accounts for 18.0%.

Fund raising: bank loans, self-raising by enterprise, and government grants

Preferential Policies Applicable

According to project investment and construction, provincial, municipal and district-level preferential policies concerning investment promotion can be applied for.

Preferential Policies for Investment Promotion of Baoshan Industrial and Trading Park, Interim Measures for Logistics Subsidy Management of Textile and Other Light Industries of Baoshan Industrial and Trading Park, Measures for the Employee training Subsidy Management of Textile and Other Light Industries of Baoshan Industrial and Trading Park (Interim), and Approval of the People’s Government of Baoshan City to the Implementation of Preferential Power Price for Supporting of Textile and Other Light Industries of Baoshan (No. 16 BZF [2015])

Market Prediction (Analysis)

After completion, the Hanfu Town will have a capability for 33,000 residential populations, employment for 27,000 people, revenue from main business of RMB 6.1 billion, tax of RMB 1.5 billion, 14.73 million visitors, and annual tourism revenue of RMB 1.1 billion.

Profit Model and Preliminary Benefit Analysis

Main profit points: sales of properties, renting, tourism services, property management, and sales of processes products

Risk Analysis

Development and operation risks: This project is at the conceptual design stage. Technical problems result in some defects in the theme, planning or layout of the project, affecting its market competitiveness and business continuity

Market environment risks: There is quite a long time for tourism projects from market analysis at the beginning to entry into the market after completion. Potential risks may be brought by changes in the stage of market competition and requirements of tourists

Cooperation Pattern

Joint venture, cooperation, equity participation, PPP, etc.

Contact Information

Contact unit: Industrial and Trading Park Management Committee of the People’s Government of Baoshan City

Contact person: Guo Xiangli

Tel.: 0875-8999555

Fax: 0875-8999555

E-mail: 843720351@qq.com

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