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德宏芒市食品产业园食品加工项目Food Processing Project in Mangshi Food Industrial Park of Dehong
发布时间:2017-07-12 16:41:38   来源:本站   作者:   点击:170次
 

Project Name

德宏芒市食品产业园食品加工项目Food Processing Project in Mangshi Food Industrial Park of Dehong

Industry Involved

Manufacturing of Foods and Consumer Goods

Site

Padi Area, Mangshi Industrial Park, Dehong Prefecture

Project Overview

Padi Area of Mangshi Industrial Park was identified as a provincial food industrial park by People’s Government of Yunnan Province in 2016. This project is intended to build a processing production base of rice cake series products in China, build leading brands of sugarcane vinegar with plateau characteristics in west China, build the largest candy processing demonstration base in western Yunnan, and build a well-known airline food processing base in China and a processing base of pure natural subtropical fruit and vegetable drinks in Yunnan Province by relying on the advantages in special products and resources and policy advantages of Mangshi and Dehong Prefecture.

Content

Construction scale: This project has the planned land area of 325 mu, the capacity floor area of  185,000m2 and the comprehensive floor area ratio of 0.85. It mainly includes the construction of five food processing areas including rice cake series, sugarcane vinegar, coffee candy, fruit and vegetable drink, and in-flight food, with annual output of 4,500t rice cake series products, 5,000t sugarcane vinegar, 10,000t coffee candy series products, 40,000t subtropical compound fruit and vegetable drinks and with a daily output of 10,000 sets of in-flight food.

Construction duration: 2 years

Land area: 325 mu

Supporting Conditions

Location advantages: Mangshi is located at the southern section of Qinghai – Tibet – Myanmar – Indonesia eta type tectonic belt, belonging to the category of dissected basin in the southern segment of Hengduan Mountain Range, featuring the physiographic characteristic of "two mountains, two plains and two rivers". Mangshi is cut by valleys and ravines and is linked by mountains and plains, with the highest point at 2889.1m and the lowest at 528m above sea level. The terrain high in the east and north and low in the west and south forms an adret slope inclining from northeast towards southwest. Mangshi has south subtropical mountain monsoon climate and the annual average temperature of 19.5°C. 

Transportation advantages: Mangshi Airport, the third largest regional airport of Yunnan Province, was approved as an international port airport in May 2016. In 2016, the Airport achieved 12,726 flights, throughput of passenger traffic of 1,537,500 person-times and cargo and mail throughput of 6857.734t. The AirPort has opened the direct air line to large-medium cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Xi’an, Chongqing, Hangzhou and Kunming; furthermore, Longling-Ruili Expressway has been completed and opened to traffic, and Dali-Ruili Railway and Mangshi-Ruili Road are under the full implementation. Tengchong Houqiao-Mangshi-Lincang Borderline Railway and Lianghe-Mangshi-Lincang Borderline Road will be planned to be constructed.

Production factor advantages: Main raw materials are industrialized with the support of local superior resources. Water and electricity required for this project are available locally. There are sufficient surplus rural labors. The local labor department sends a lot of migrant workers to Guangzhou, Fujian and other places outside Yunnan Province each year.

Construction conditions: Mangshi can provide sufficient sand, stone, cement and other construction materials. Only a small part of construction materials shall be purchased from special market in Kunming and most of construction materials are available in Mangshi. Construction labor can be provided by contractors or filled by surplus rural labor. Sufficient vehicles in Mangshi can guarantee construction transportation. Power (water and electricity) required for construction can be provided locally.

Associated industries: Mangshi and Dehong Prefecture are rich in  characteristic product resources, which provides abundant conditions for the establishment of food industrial park; at the same time, products can be sold to Southeast Asian and South Asian markets. Complete supporting facilities for industrial chain can back the rapid development of the industrial park.

Early preparations: This project has been listed in 2017 investment promotion project library of Mangshi.

Investment Estimate and Fund Raising

Investment estimate: RMB 577.90 million in total, including RMB 173.37 million of self-raised funds and RMB 404.53 million of funds raised from financial institutions.

Fund raising: self-raising by enterprise

Preferential Policies Applicable

Opinions of the State Council of the People’s Republic of China on Policies for Supporting the Development and Opening up of Major Border Areas (GF [2015] No. 72), Opinions of the People’s Government of Yunnan Province on Promoting the Construction of Key Development and Opening up Pilot Zone in Ruili, and  Preferential Policies of Mangshi City on Investment Promotion (MF [2016] No. 13).

Market Prediction (Analysis)

Rick cake products: They will be sold to Southeast Asian and South Asian countries such as Myanmar, India and Pakistan (60% sales) and to western China (40% sales).

Sugarcane vinegar products: They will be sold to Pearl River Delta region, Yangtze River Delta region and coastal developed areas (60% sales), other markets of China (30% sales) and to U.S.A., Japan and other countries (10% sales).

Coffee candy: At home: Core markets including Ningbo, Shanghai, Nanjing and Wuxi are expected to account for 75% sales. Basic markets surrounding Yunnan Province and other China markets will make up of 20% sales. Overseas: Core markets including Latin America, Eastern Europe,  east-central Africa and Oceania and basic markets such as China’s Hongkong, Macao and Taiwan as well as Japan, South Korea will contribute 5% sales.

Subtropical fruit and vegetable drinks: They will be sold to southern Chinese cities - Class I consumption area where fruit drinks are relatively popular, Shandong’s coastal region as Class II consumption area and will be exported to Europe as Class III consumption area.

In-flight foods: They will be sold to airlines in Dehong Prefecture and other places of Yunnan Province as Class I consumer, those in other provinces of China as Class II consumer, and will be exported to Southeast Asia, America and Europe - Class III consumption area.

Profit Model and Preliminary Benefit Analysis

After being put into operation,  this project will generate total annual profit of RMB 207.32 million, with a ROI of 27% and payback period of 6.8 years (including construction period).

Risk Analysis

There are many similar products on the market, making the market expansion difficult; therefore, it is necessary to attach importance to product planning and market management, and to enlarge the market share while improving product quality.

Cooperation Pattern

Sole proprietorship, joint venture or cooperation

Contact Information

Contact unit: Administrative Committee of Mangshi Industrial Park 

Contact Person: Xie Zhongli (Director)


Tel.: 0692-2121926

 

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