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楚雄双柏白竹山“清凉世界、白竹花海”生态旅游Construction of Baizhushan Eco-cultural Tourist Area -
发布时间:2017-07-12 16:43:04   来源:本站   作者:   点击:113次

Project Name

楚雄双柏白竹山清凉世界、白竹花海生态文化旅游区建设项目
Construction of Baizhushan Eco-cultural Tourist Area - “Cool and Flowery Baizhu Mountain” in Shuangbai, Chuxiong

Industry Involved

Tourism Culture Industry

Site

Baizhu Mountain Scenic Area, Fabiao Town, Shuangbai County

Project Overview

According to the designed tourism brand image of “Secret Shuangbai, Home of Tigers, Excellent Recreational Resort”, great efforts will be put into this project to establish a comprehensive eco-culture tourism area, providing eco-tourism, health preservation, ethnic cultural experience, eco-food, and tea plantation sightseeing and experience, with the development foundation of ethnic cultural tourism resources, climate provisions, and eco-agricultural resources with regional characteristics, among which ethnic culture tourism resources include primeval forest environment of Baizhu Mountain, scenery of high-mountain tea plantation, and “Three-sheng (a reed pipe wind instrument) culture”, and climate provisions include cool forest summer resort and warm winter resort.

Content

Construction contents: “Cloud mountain and fog sea” eco-cultural tourism area, ethnic custom park of “Hu Sheng (a reed pipe wind instrument)” culture, country life experience park, 10,000-mu tea-picking experience park, 10,000-mu sakura park area , 1,000-mu azalea park, cruise channel of Tuanjie Reservoir, water park of Shizikou Reservoir, recovery of trench relics of Yulongying Camp and visitor center, 300 km tourism route, eco-food court, cable car in scenic area, self-driving base and supporting facilities.

Construction duration: 2 years

Land area: 45000 mu

Supporting Conditions

Traffic location: Shuangbai County is located in geological center of Yunnan Province, a vital land, 53 km away from Chuxiong. The county proper is 53 km away from the project, 39 km away from the Baizhu Mountain. Provincial Jinyun Asphalt Road and Baida Stone Road run through the area.

Beautiful natural environment: The scenic area has rich animal and plant resources including more than ten species of First-class and Second-class National Protected Animals and mainly covered by evergreen broad-leaf forest with coverage up to 89%. There are lush forests in the mountain with streams running through. Stretches of arrow bamboo, sakura, azalea, 10,000-mu primeval Qinggang oak plantation and 10,000-mu Baizhu Mountain tea plantation are eye-catching scenery to tourists. The highest altitude is 2,350m; the annual average temperature is 14.7 °C. With mild winter and summer, the area is as pleasant as spring all year round.

Ethnic culture resources: Fabiao Town of Shuangbai County is praised as “Town of Chinese Folk Art” by Ministry of Culture of the People’s Republic of China, and is the place of origin of “Laohu Sheng (a reed pipe wind instrument)” and “Daluo Sheng”. Yi people, living at the foot of Baizhu Mountain, had performed their traditional dance to music of Laohu Sheng in counties like Japan, France, and South Korea, widely welcomed by local people, and Yi people’s successful annual Tiger Cultural Festival has attracted domestic visitors.

Characteristic agricultural resources: Richly endowed by nature, the high-quality Baizhu Mountain green tea of Fabiao Town has been certified as national “Greenfood”, praised as “rarity of deep mountain, treasure of tiger home”.

Associated industry: Baizhu Mountain scenic area has been enjoying good tourism develop foundation and wide recognition.

Early preparations: The project planning has already been completed by the People’s Government of Shuangbai County.

Investment Estimate and Fund Raising

Investment estimate: RMB 2.5 billion (divided into three phases with RMB 1 billion for the first phase)

Fund raising: bank loans and self-raising by enterprise

Preferential Policies Applicable

According to project investment and construction, provincial, municipal and district-level preferential policies concerning investment promotion can be applied for.

With regard to land use of major project in conformity with regional investment orientation, the preferential policy of “one consideration for one matter” will be implemented according to such indicators as recognition of investment enterprise, investment scale and intensity, construction speed, employment promotion and tax contribution.

Market Prediction (Analysis)

Baizhu Mountain Scenic Area has been enjoying wide tourist resources. In recent years, tourism of Shuangbai County has seen super-fast growth. In 2014, Shuangbai County has received a total of 600,000 person-times of tourists from home and abroad, 6.99 times more than that of 2006, representing an annual average growth of 29.6%. Total tourism revenue has reached RMB 321,478,000, 5.51 times more, representing an annual average growth of 26.4%.

Profit Model and Preliminary Benefit Analysis

Main profit points: admission, accommodation, tourism services, sales of mountain tea or agricultural and sideline products

Benefit analysis: The annual net profit is expected to reach RMB 150 million. The payback period for Phase-I investment is 7 years (including 2 for construction).

Risk Analysis

Natural and environmental risks: Uncertainties caused by natural phenomena or laws of physics (for example, environmental pollution, deterioration of natural landscapes; natural disasters happening in the process of project construction)

Development and operation risks: This project is at the conceptual design stage. Technical problems result in some defects in the theme, planning or layout of the project, affecting its market competitiveness and business continuity

Market environment risks: There is quite a long time for tourism projects from market analysis at the beginning to entry into the market after completion. Potential risks may be brought by changes in the stage of market competition and requirements of tourists

Cooperation Pattern

Sole proprietorship, joint venture, cooperation, PPP etc.

Contact Information

Contact unit: Investment Promotion Bureau of Shuangbai County

Contact person: Li Haihua

Tel: 15891807667

Fax: 0878-7712477

E-mail: sbxzsj@126.com      


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