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红河泸西白水塘足球特色小镇建设项目 Construction of Baishuitang Characteristic Football Town in Luxi County, Honghe
发布时间:2017-07-12 16:44:20   来源:本站   作者:   点击:175次

Project Name

红河泸西白水塘足球特色小镇建设项目
Construction of Baishuitang Characteristic Football Town in Luxi County, Honghe Prefecture

Industry Involved

Art and Sports Industry, Tourism Culture Industry

Site

Baishui Town, Luxi County, Honghe Prefecture

Project Overview

As an important capability-improvement training method for endurance-type game, plateau training has been widely recognized in international sports filed, and considered as a weapon of top athletes for obtaining top ranks. With plateau football training as development foundation, and unique plateau environment, rich tourism resources of surrounding areas and project Phase I as development support, this project is to build a football town with plateau characteristics providing professional football training base, plateau sports, health conservation and rehabilitation for athletes, hot spring health care, vacationing, and supporting services.

Content

Construction duration: 2 years

Land area: With a total area of 2470.69 mu, the plateau professional football training base covers 1970.69 mu, and the hot spring health conservation center covers 500 mu.

Supporting Conditions

Regional advantages: Located in the southeast of Yunnan Province and the north of Honghe Prefecture, a joint area of four cities and prefectures (Honghe Prefecture, Kunming City, Qujing City, and Wenshan Prefecture), Luxi County has been incorporated in the integrated development of the Central Yunnan urban economic circle. In 2014, Luxi County has been honored as a national excellent competition area by the Chinese Football Association (CFA).

Superior climate conditions: Luxi County is located in low-latitude plateau, with obvious discrepancy of vertical heat distribution. With an annual average temperature of 15.2 °C, the area has mild prevailing climate, the subtropical monsoon climate, and an altitude of about 1700m. With particularly favorable geological and climate conditions, it is suitable for football playing, and there are more than 300 days available a year for outdoor training.

Associated industries: Such projects have been planned for the Alu Hot Spring Recreational and Fitness Resort as Eastern Rose Valley, 10,000-mu gingkgo plantation, recreational farm, hot spring resort and outdoor expansion base. Cluster effect can be expected from combination of this project and other projects, and after completion of this project, interaction and complementation can be expected between this project and others.

Early preparations: The project area, Baishuitang Area, has been designated as the Alu Hot Spring Recreational and Fitness Resort (one of the 20 key tourism development projects of Yunnan Province). The China (Luxi) Plateau Football Training Base is a major project of the “12th Five-Year Plan” of Yunnan Province, and has been under construction since 2011.

Investment Estimate and Fund Raising

Investment estimate: a total investment of RMB 2.58 billion

Fund raising: bank loans and self-raising by enterprise

Preferential Policies Applicable

According to project investment and construction, provincial, municipal and district-level preferential policies concerning investment promotion can be applied for.

“One-stop” service, promotion of “green channel”, government parallel examining and approving system, and “one policy for one enterprise” service

Market Prediction (Analysis)

Short-term target market: Accommodating football teaching, training and competition of all levels and all types; tourism consumption market interested in football and hot spring health conservation with Central Yunnan as destination.

Mid-term target market: Accommodating assembled training and competition of major international football league; sports and tourism consumption market with Yunnan Province as destination.

Long-term target market: Providing playing field for international top football event and training given by international football coach; sports and tourism market with China as the destination

Profit Model and Preliminary Benefit Analysis

Main profit points: commercial property development, renting and sales; accommodation and services; training of all levels of football league

Benefit analysis: The payback period is expected to be 8 years (including 2 years of construction period).

Risk Analysis

Development and operation risks: This project is at the conceptual design stage. Technical problems result in some defects in the theme, planning or layout of the project, affecting its market competitiveness and business continuity

Market environment risks: There is quite a long time for tourism projects from market analysis at the beginning to entry into the market after completion. Potential risks may be brought by changes in the stage of market competition and requirements of tourists

Cooperation Pattern

Sole proprietorship, joint venture, cooperation, equity participation, PPP, etc.

Contact Information

Contact unit: Administration of Art, Sports, Radio, Film, and Television of Luxi County

Contact person: Ma Chunlin

Tel: 18987655788

Fax: 0873-6621343

E-mail: lxxwtj@126.com

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