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大理弥渡红岩玫瑰小镇建设项目 Construction of Hongyan Rose Town in Midu County, Dali
发布时间:2017-07-12 16:46:41   来源:本站   作者:   点击:101次

Project Name

大理弥渡红岩玫瑰小镇建设项目
Construction of Hongyan Rose Town in Midu County, Dali

Industry Involved

Distinctive town (tourism culture, characteristic agriculture)

Site

Hongyan Town of Midu County, Dali Prefecture

Project Overview

This project is proposed to rely on advantageous natural conditions to develop the rose industry in Hongyan Town and take the historic opportunity that Yunnan is driving the development of the distinctive town. It takes the building of national first-class distinctive town as the fundamental objective, “thematic cluster development - rose industrial valley - national-level distinctive town”as the fundamental development path, rose planting as the guide, rose industrialization as the core, the advancement of characteristic theme travel as the extension and the progress of peripheral linkage industries the supplement. Based on the development of the existing rose industry in Midu County, peripheral resources are fully integrated and the project is developed on the basis of four functionally-independent and complementary themes of “rose view park, rose street, rose themed hotel and intensive rose processing” in early stages, in a bid to lay the foundation for the creation of rose industry valley in Yunnan and the building of national-level distinctive town

Content

Construction scale: Four subitems are taken as construction subjects in Phase I project, and they are rose view park, rose street, rose themed hotel and intensive rose processing respectively.

Construction duration: 2 years

Land area: 400 mu (excluding planting area)

Supporting Conditions

Policy advantages: In July 2016, China has proposed that, by 2020, more than 1,000 characteristic towns with development vitality should be established, covering recreation and tourism, trade and logistics, modern manufacturing, traditional culture, and beautiful and livable area; by 2019, about 20 national first-class characteristic towns and 80 provincial first-class characteristic towns should be established in Yunnan Province, and at least 1 characteristic town is required for the 25 aboriginal ethnic minorities in Yunnan Province.

Regional advantages: Midu County boasts convenient transportation. It is situated along the golden tour route of northwest Yunnan and in the Dali Tourism Circle. Hongyan Town, the northwest of Midu County, emerges as the town featuring best transportation advantages in the county and serves as a hub for transit expressways and railways. After the completion of the fast-track under planning, Midu County is only half an hour’s drive from Xiaguan.

Environmental advantages: Midu County has an annual average temperature of 17.3°C, annual average rainfall of 824.4 mm, annual mean sunlight of 2,059 h. The frost-free period lasts 249 days, the total solar radiation is 148.6 kcal/cm2. The soil is fertile, dominated by purple soil, suitable for plateau characteristic agriculture and growth of flowers. Moreover, Midu represents the best origin for crimson glory rose.

Industrial advantages: Midu County serves as the best origin for crimson glory rose. A yield of 1.2-1.6 ton flowers with can be achieved, and the large flowers are of high quality with high content of anthocyanins essence. Meanwhile, Yunnan Province serves as a major province for the export of spices worldwide, and they have been widely applied in such industries as cosmetics. For instance, spices from Binchuan of Yunnan Province have been sold to enterprises of foreign cosmetics brands, becoming the support for branded cosmetics.

Associated industries: As an important development project, Rose Town is blessed with abundant tourism resources in surrounding areas, including ancient cultural relics, such as Site of Ancient Baiya Town, the capital of Baizi Kingdom (the former capital of Baizi Kingdom), Caiyun Ancient Street, Kag la bong Residence Palace Site, Gunv Temple (one of the Eight Famous Scenes of Zhao District in Ming Dynasty), Yinxuan Temple (inscription by Monk Dan Dangs once) as well as Hui minority cuisines and featured delicious food. Midu County boasts rich irrigation water resources, with two small (I) reservoirs and ten small (II) reservoirs.

Early preparations: This project is listed as the key investment promotion one in Midu County. Currently, integral application can be achieved for a thousand mu of edible roses planting area in this project area. Great attention to this project from the Midu County Party Committee and County Government has enabled to start the construction upon the project signing

Investment Estimate and Fund Raising

Investment estimate: RMB 1.4 billion

Fund raising: bank loans and self-raising by enterprise

Preferential Policies Applicable

According to project investment and construction, provincial, municipal and county-level preferential policies concerning investment promotion can be applied for.

Market Prediction (Analysis)

As economy advances and people's living standards improve, the demand of people in both urban and rural areas for flowers, relevant health-care nutrient products and daily chemical products increases year by year. Food-medicine rose spices planted in the original ecology and intensive processing products are favored by growing domestic and foreign markets and consumers due to its special efficacy.

The project area is located along the golden tour route of western Yunnan and in the Dali Tourism Circle. Dali Prefecture receives about 40 million tourists every year, which has provided sufficient customers for the project development

Profit Model and Preliminary Benefit Analysis

Main profit points: properties, renting and sales of properties, life services, tourism services and sales of processed rose products, etc.

Benefit analysis:The payback period is about 7 years (including 2 for construction).

Risk Analysis

Natural and environmental risks: Uncertainties caused by natural phenomena or laws of physics (for example, environmental pollution, deterioration of natural landscapes; natural disasters happening in the process of project construction)

Development and operation risks: This project is at the conceptual design stage. Technical problems result in some defects in the theme, planning or layout of the project, affecting its market competitiveness and business continuity

Market environment risks: There is quite a long time for tourism projects from market analysis at the beginning to entry into the market after completion. Potential risks may be brought by changes in the stage of market competition and requirements of tourists

Cooperation Pattern

Sole proprietorship, joint venture, cooperation, equity participation, PPP, etc.

Contact Information

Contact unit: Investment Invitation and Cooperation Bureau of Midu County, Dali Prefecture, Yunnan Province

Business address: No. 37, Zhonghe Road, Micheng Town

Tel: 0872-8168776/8165528

E-mail: miduzs@126.com

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