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国际绿色农产品电商物流园区建设项目 Construction Project of International Green Agricultural Product E-commerce
发布时间:2017-07-12 16:55:13   来源:本站   作者:   点击:86次

Name

国际绿色农产品电商物流园区建设项目
Construction Project of International Green Agricultural Product E-commerce Logistics Park

Industry Involved

Modern service industry

Site

Mengzi Economic and Technological Development Zone, Honghe Prefecture

Description

The e-commerce of agricultural products is being supported by the government. In recent years, a series of support policies promoting the development of the e-commerce of agricultural products have been issued in China, for example, Guiding Opinions on Further Strengthening Agricultural Product Market System Construction, Medium and Long-Term Plan for the Development of the Logistics Industry (2014-2020), Opinions on Promoting Sound Development of Domestic Trade Circulation, Opinions on Intensively Developing the E-commerce and Accelerating the Cultivation of New Economic Power and Guiding Opinions on Promoting Integrative Development of Rural Primary, Secondary and Tertiary Industries, thus providing sound development environment of the e-commerce of agricultural products.

Honghe Prefecture gains the advantages for building agricultural product e-commerce logistics parks. First, in May 2015, 10 departments, including the Ministry of Commerce, jointly released the Layout Planning for National Nodal Circulation Cities (2015-2020) where Honghe Prefecture was listed into 66 regional nodal circulation cities. Second, Honghe Prefecture and its surrounding cities and prefectures enjoy excellent ecological and natural environment and lots of “three products and one geography sign” products of superior qualities, laying a solid foundation for the development of agricultural product e-commerce. Therefore, it is planned, through investment invitation, to build the International Green Agricultural Product E-commerce Logistics Park Project, to make a large modern integrated service platform and accelerate the market-oriented development of ecological, green and superior agricultural products. It is expected to make this project lead the development of agricultural product e-commerce in Yunnan Province.

Content

Construction scale: mainly including agricultural product trading area, logistics distribution area, e-commerce headquarters base, cross-border logistics service base, cloud service center and other supporting service facilities with an overall floor area of 285,000 m2.

Construction duration: 2 years

Land area: 350 mu

Supporting Conditions

Advantages: 1. Location and traffic: The park is accessible nationwide via Kunming in the north, to Southern China in the east, to Southeast Asia via Vietnam in the south or even to other counties via the sea. It is located in the economic development zone in Yunnan Province which is the nearest and largest one from ASEAN countries. In addition, it enjoys the three-dimensional traffic network of “railway, highway and airplane”. 2. Industrial base: Honghe Prefecture is regional nodal circulation city in China, one of two regional nodal circulation cities in Yunnan Province. It provides convenient conditions for cross-border ecommerce of this project relying on the Honghe Comprehensive Bonded Zone. Moreover, Honghe Prefecture and Yunnan Province enjoy lots of “three products and one geography sign” agricultural products. 3. Policy environment: In recent years, a series of national support policies for promoting the development of agricultural product e-commerce have been issued, bringing a “golden development period” for the agricultural product e-commerce. Following the national policies, relevant industrial support policies have been issued in various regions.

Early preparations: The overall planning and specialized planning concerning various industries have been prepared for Mengzi Economic and Technological Development Zone to provide sound supporting services for traffic, water supply, power supply, communications, pollution discharge, logistics and the like. Moreover, the zone enjoys very convenient external traffic conditions.

Investment Estimate and Fund Raising

Investment estimate: a total investment of RMB 1,109.90 million, including RMB 404.90 million for construction investment, RMB 35 million for land cost and RMB 200 million for initial working capital

Fund raising: self raising by enterprise, bank loans and other ways of financing

Preferential Policies Applicable

At present, main policies related to investment invitation in Honghe Prefecture and Mengzi Economic and Technological Development Zone include: Policies for Investment Invitation of Honghe Prefecture and Preferential Policies for Investment Invitation of National-level Mengzi Economic and Technological Development Zone. Where main preferential policies available for this project involve: land, fiscal levy, government affairs and other rewards.

Market Prediction (Analysis)

Market orientation: domestic agricultural product e-commerce market as the main one and cross-border agricultural product e-commerce market as the auxiliary one

Market analyses: 1. Analysis on potential consumers: The quantity of netizens in China and the popularizing rate of Internet are both steadily rising, which is beneficial to improving the coverage of the agricultural product e-commerce and providing a large number of potential users. In 2015, the quantity of netizens in China reached 688.26 million and the popularizing rate of Internet reached 50.3%. 2. Analysis on market scale: In terms of domestic agricultural product e-commerce, the volume of trade is increasing rapidly. As a result of the fast enhancement of people’s incomes and the transformation and upgrading of the consumption structure, people’s demands for green and healthy agricultural products are increasing. In 2014, the volume of trade of agricultural product e-commerce in China reached RMB 87 billion, a year-on-year increase of 74%. In future, the agricultural product e-commerce market will have a bright prospect due to the deep advance of "Internet + Modern Agriculture" in China and the further promotion of user acceptance. In terms of cross-border agricultural product e-commerce, China is carrying out promotion to provide good opportunities for it. As a result, this project is promising.

Profit Model and Preliminary Benefit Analysis

Profit points: revenue from rentals, transport, distribution, e-commerce incubation services and value-added services (e.g., processing, ordering, settlement, document handling, cargo handling, detection, quarantine, code printing, package and management consultation)

Preliminary benefit analysis: Through simple dynamic financial calculations and with the deduction of various taxes and additional taxes, the annual net profit of this project can be up to RMB 127.29 million or so. Through the calculations of the flow cash, the payback period is 6 years.

Risk Analysis

Main risks: small financial, operation and management risks

Preventive measures:

Financial risk: 1. Drawing up scientific plans for investment and financing; 2. Designing proper proportions of commercial activities and taking flexible operating strategies; 3. Striving for concessional bank loans.

Operation and management risks: 1. Establishing a professional operation and management team, learning from similar projects regularly and participating in industrial exchanges to improve the management level; 2. Employing talents with competitive salaries and cultivating talents in cooperation with vocational schools; 3. Improving software and hardware environment and lowering employee turnover rate.

Cooperation Pattern

Sole proprietorship and joint venture

Contact Information

Contact Unit: Bureau of Industry, Commerce and Information Technology of Mengzi City

Contact Person: Zhang Ruihua

Tel.: 0873-3725981

Fax: 0873-3725981

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